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Ramon Jimenez, Jr.
Ramon Reyes Jimenez, Jr. (born July 14, 1955) sometimes known as ''Monet'' or ''Mon Jimenez'', is a prominent advertising executive〔 and is notable for being the current Secretary of Tourism of the Philippines.〔(Tourism chief quits | The Manila Bulletin Newspaper Online )〕 On September 1, 2011, President Benigno Aquino III picked him as his Tourism chief following the resignation of former Tourism secretary Alberto Lim.〔http://www.abs-cbnnews.com/nation/08/31/11/aquino-names-jimenez-new-dot-chief Aquino names Jimenez as new DOT chief〕 Jimenez assisted with the advertising campaign of Aquino earlier.〔
==Background==
Jimenez began his career at Saatchi & Saatchi in the creative department, and then formed a start-up boutique agency in the late 1990s called ''Jimenez & Partners'' which, after several mergers, became known in 2011 as ''Publicis JimenezBasic''.〔 He was the senior consultant and joint chief executive officer of WOO (Winning Over Obstacles) Consultants,〔 and help build JimenezBasic Advertising into the largest creative advertising agency in the country during his stint as joint CEO from 1989 to 2008 with his wife and advertising executive Abby Jimenez. His work at the agency has been closely associated with the rise of Philippine brands such as Jollibee, Selecta Ice Cream, Safeguard Soap, San Miguel Beer, Cebu Pacific and Ivory Soap, among others.〔
Jimenez had also been the vice-president and executive creative director at Ace-Saatchi & Saatchi Advertising from 1988 to 1989, and also a consultant for marketing of the Ninoy and Cory Aquino Foundation. He has given numerous presentations at conferences on advertising-related topics He was instrumental in helping his extended family write a private book on five generations of his family, entitled ''Generations: In Search of Family'', which chronicled the Jimenez clan in the Philippines. The multi-generational book includes including his father Ramon T. Jimenez, a prominent labor lawyer, and his daughter Sassa Jimenez, a fashion designer. and his late uncle Nicanor Jimenez, who was a general in the Philippine resistance forces during World War II and later the Philippine ambassador to South Korea.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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